Challenge:
Market Intelligence
Transelec has diversified its business portfolio outside transmission, and now also carries out water infrastructure and storage battery systems projects, as well as services dedicated to industrial customers. For the company, this means developing capabilities to operate in different markets.
We seek to promote market intelligence capabilities that allow us to build differentiated value propositions, anticipate opportunities and make more informed and dynamic business decisions.
Transelec Context
As part of its journey towards transformation and long-term sustainability, Transelec has decided to diversify its business and drive a set of strategic challenges to do so in the most efficient way, with concrete, high-impact solutions. These challenges are part of an open innovation agenda aimed at connecting the company with startups, scaleups, and technology providers from around the world, capable of bringing new capabilities in a changing and competitive environment.
Accelerating the company’s ability to adapt, anticipate, and lead in the energy infrastructure segment is a key objective. However, the rules of the game are changing rapidly: the electricity market, water infrastructure, energy storage, and digital solutions are converging, and Transelec wants to be at the forefront of this technological and commercial transformation.
The current environment is dynamic, with a growing number of competitors, customers, suppliers, and other key players. The number of relevant actors has multiplied, making it necessary to rely on intelligence to find opportunities. To address this, Transelec is launching this open innovation challenge focused on Market Intelligence one of the key pillars enabling its diversification strategy, commercial growth, and competitive anticipation.
Context
Transelec, a leading power transmission company, has embarked on a diversification process into new verticals: water infrastructure, battery energy storage, and services dedicated to industrial customers. This is part of a cross-cutting strategy focused on putting customers at the center of commercial development.
Traditionally focused on regulated transmission, Transelec now faces the challenge of developing capabilities to operate in different, highly competitive markets with constant regulatory changes. This requires a shift from a reactive approach to a proactive one, in which Transelec seeks to actively support current and future clients in their expansion, energy transition, or operational transformation processes. The company aspires to become a comprehensive strategic partner, providing infrastructure solutions across multiple domains.
However, this vision faces a significant challenge: currently, there is no tool or systematic methodology to capture market information that enables anticipation.
The aim is to strengthen market intelligence capabilities that allow the company to build differentiated value propositions, anticipate opportunities, and make more informed and dynamic business decisions.
Challenge Objective
The objective of this challenge is to identify and implement technological solutions that enable Transelec to capture, organize, process, and visualize strategic business data both structured and unstructured from multiple external and internal sources. This intelligence should serve as a foundation to:
• Early detection of business opportunities.
• Understanding the strategic movements of the industry and its players.
• Anticipating relevant regulatory or territorial changes.
• Improving the efficiency and effectiveness of business proposals.
• Guiding the company’s geographic and sectoral expansion with reliable and timely information.
At the core of this challenge is the following primary focus:
Extraction and analysis of unstructured information, especially from public sources such as annual reports, bids, regulatory approvals, and digital content (social media, press, etc.). This includes capabilities for extracting information from the web, digital files, OCR technologies, among others.
These solutions must be designed with a focus on usability, future integration capability, robustness, and commercial relevance to ensure real adoption by business teams.
Solution Focus Areas
Public Information Capture and Analysis
• Automatic data extraction from complex and extensive documents (PDFs, public platforms, etc.).
• Semantic analysis to identify opportunity patterns (project insistence, repeated rejections, status changes).
•Accessing and scraping data from multiple sources.
Strategic Actor Profiling
• Identification and characterization of individuals and companies through digital footprints or public databases.
• Early signal detection of investment or divestment intentions.
• Detection of strategic movements or openness to negotiation.
Intelligent Processing and Visualization
• Use of techniques such as RPA, OCR, scraping, NLP, or generative AI.
• Custom dashboards with filters by geography, sector, stage, or type of actor.
•User-friendly tools that integrate multiple sources and allow opportunity prioritization.
Scalability and Adaptability
• Ability to adapt to different markets (electricity, water, telecommunications, etc.).
• Regional scalability (Chile, Peru, Colombia, etc.).
• Alignment with different internal profiles: commercial, planning, data intelligence.
Guiding Questions
How could we identify new business opportunities for our current or new clients early on?
How could we capture and structure information from diverse sources (regulatory, public, networks, etc.) to make better commercial decisions?
How could we anticipate key movements from potential clients, such as expansions, investments, or divestments?
How could we detect regulatory or territorial changes that unlock new opportunities for our current or future businesses?
How could we transform large volumes of unstructured data into practical insights to build innovative value propositions?
How could we extract decision-making or behavioral patterns from public documents (evaluations, rejections, insistence)?
How could we profile the public presence of companies and individuals to anticipate their strategic behavior?
How could we integrate and visualize all this information in an accessible and useful way for commercial teams?
Key Challenge Objectives
• Develop or test a functional technological solution that can scale as a market intelligence tool within Transelec.
• Significantly reduce dependency on manual data collection.
• Detect real business opportunities faster.
• Implement a solution that can be used by multiple internal areas with minimal support.
• Increase the company’s strategic anticipation capabilities against competitors and market dynamics.
Success Milestone
The startup must deliver a functional MVP that captures, processes, and visualizes strategic information, with an operational dashboard that allows Transelec to detect relevant business opportunities during the trial period, with proven reduction in analysis time.
We take your existing solution or co-create one, test it in our facilities and, if successful, scale it commercially.
